Like Chinwenmeri Joy, if you’re a lady who has spent a lot on skincare products but still battle with stubborn skin issues, and they include pimples, rashes, acne, uneven skin tone and much more, then you will understand that the in-thing for we ladies are organic skin scrubs and cleansing products; enough of the chemicals please.
We see a lot of these products advertised by different ladies on social media and instinct tells you, some of these products are not really organic. Some contain harsh chemicals that affect the user years later; sometimes, within a few months. Because of this, I do not give these products so much thought.
But, yup, there is a but. But, ever since I came in contact with Chinwenmeri Joy via Facebook, and we have been friends for some time on the platform, I follow her posts. I have never seen any skin care product owner who will sincerely tell a client, “Ha! What you have on your skin is not something my product can cure. You need to see a Dermatologist. That’s honesty. Some others, definitely not all, will instead convince you that their products are the best for anything at all.
It is along the lines of this communication that I decided to pay closer attention to Joy, her products, her customer service and reviews. For a month plus I’ve been watching and so far all three has been top-notch.
Chinwenmeri Joy is an Organic Skincare Therapist, an Agricultural Economist, and a Mobile Kitchen Operator. In other words, she’s a total entrepreneur.
Please see my chat with her below:
Pelleura: It nice to have this chat with you.
Joy: Thanks for having me.
Pelleura: Please can you share details of your background with us?
Joy: I am the first child of my family. I have 4 siblings and I hail from Isukwuato in Abia State.
I grew up in a Christian home. I had a strict father who never spared the rod to spoil the child. I am not from a rich home but my father tried his best for the family. My mom was a strong pillar of support as well.
I am a graduate of Agricultural Economics from the Federal University of Technology, Owerri. I Graduated in 2012 with 2nd class honors, upper division. I served in 2013 at Osun State. I also have a certificate in management.
Pelleura: What were your dreams like when you were in school?
Joy: I had big dreams for myself. I wanted to be a successful woman either via paid employment or as a business owner.
While in school, I sold beads in the female hostel just for extra cash. I had always wanted to make my own money. But somehow, I knew I was talented and I really needed to learn different skills so I had to train on a few, such as skincare, fashion designing, make-up artistry, baking, event venue decoration and so on.
Pelleura: Are you full time into business? Or do you have a day job you also run?
Joy: I am in full-time business, and I have no regrets at all.
Pelleura: Please tell us what your businesses are
Joy: I am into organic skincare. I run a mobile restaurant where people can call in to order for homemade meals and we cook and deliver to their homes or offices. I am also into compound flooring and consultancy, fashion designing (future plans) and general merchandise.
My business name is HSM ULTIMATE EMPIRE, and we are legally registered with the Corporate Affairs Commission.
Pelleura: Your Products, What does each of them do?
Joy: HSM skincare products are 100% organic laced with natural/herbal ingredients tailored towards the following:
– Uniform complexion
– General skin repair
Our products are Suitable for all skin types and complexions and its for both men and women who desire a flawless and even-toned skin devoid of patches and discolorations.
Our product literature:
1. HSM Honey Glow Body Butter: Enriched with skin brightening extracts and natural oils, moisturizes and restores clarity to the skin. Daily use ensures an even toned and flawless skin. It is very suitable for all complexions.
2. HSM Exfoliating Body Scrub: Cleanses, clarifies and scrubs off stubborn dirt and dead layers from the skin for faster penetration of products.
3. HSM Toning Herbal Soap: It deeply exfoliates, purifies, cleanses and nourishes the skin. It also clears rashes, fades off marks and gently brightens the skin. It is very mild and effective.
4. HSM Express Glow Face Cream:
Brightens and clarifies the face revealing a smoother, younger and fairer looking face. It also gets rid of rashes, black spots, and sunburn.
5. HSM Facial Spot Eraser:
Combats acne and pimples. It clears black spots, rejuvenates and restores facial skin
6. HSM Facial Cleanser/Toner:
Unclogs the facial pores, deeply cleansing the face and drawing out dirt and bacteria. It also helps to brighten the face and get rid of black spots, rashes, and irregularities.
7. HSM Glow and Tone Body Milk:
It gradually brightens the skin, fading off dark patches and marks. It also corrects uneven skin tone and hyper-pigmentation.
8. HSM Lightening Body Milk:
Essential for a fairer and even-toned complexion. This body milk will erase irregularities on tanned skin as a result of over-exposure to sunlight. It moisturizes and rejuvenates the skin for a flawless finish.
9. HSM Hot Chocolate Body Cream: For an ebony glow for the caramel toned skin. It effectively moisturizes and repairs the skin to ensure a uniform and clearer, shiny complexion.
10. HSM Glow Oil:
It enhances the appearance of the skin, restores clarity and moisture to dry patchy skin. It is applied directly to problem areas or mixed into any of our HSM body creams.
11. HSM Lightening Serum:
It fades off marks, black body spots, and discolorations from the skin. It acts as a skin lightening accelerator. It also reduces the appearance of wrinkles and saggy skin.
Pelleura: Wow! That’s a whole lot. How did you learn to make these products?
Joy: I have attended a series of training. I first trained with a Nigerian-philippine consultant, then I went on to register for advanced skincare courses over time. I also researched daily and was able to formulate some products outside the scope of my training, that work effectively.
Pelleura: What inspired you to start this business?
Joy: Around early last year, I battled with severe acne that defied treatment through commercial products. Then I had trained but I wasn’t really particular about turning it into a business. The end products I formulated worked like magic on my face and when people kept asking me the secret, that was when it dawned on me to start a skincare brand. Since then, I have been passionate about it. I have been in business for 11 months. This month, August, is the 12th month.
Pelleura: What are the obstacles you’ve faced and how were you able to overcome them?
Joy: To be honest, few people believed in me, initially. But with time, the stereotypes were lifted. If you are light skinned and into cream formulation, people automatically believe its bleaching. But I thank God that the mentality has changed.
HSM SKINCARE is all about using botanical ingredients to formulate safe skincare products. We are against SKIN BLEACHING and use of harsh chemicals. We believe the skin is a sensitive organ and requires special care and attention. We discourage people who still use chemicals on their skin to put a stop to it and use naturally formula skincare products for a glowing and flawless skin. Mother nature has the answers and we have been able to harness it.
Pelleura: Awesome! In a country like ours, do you think the government has put in place structures that help small businesses survive?
Joy: I am sorry to say that the Government has not done much. Every youth should take the bull by the horn instead of waiting for the Government. Start small and put in the resources you can gather. With time, you will be happy you didn’t wait for the Government. Personally, no one funded my business. I wasn’t opportune to get start-up loans or external help. It is a self-funded business and I kept re-investing my profit to be sure my brand grew.
Pelleura: So presently, what are those achievements you’ve made in your business and what future goals are you aiming for?
Joy: We have been able to establish a strong online presence. We have loyal customers nationwide and outside the country. We have recorded several amazing reviews from people who have used our products. The future is bright and we are not backing down.
Pelleura: How have you used social media to your advantage?
Joy: Everyday is a testimony. We have successfully been in business for 11 months and counting. Social media has been the driving force. God has been faithful too.
For us, Facebook, Instagram, and WhatsApp are strong marketing platforms that any online business owner should take advantage of.
Pelleura: What’s the most important social media activity you engage in daily, to grow your business?
Joy: Marketing, online advertisements, goodwill, and being myself.
Pelleura: Do you have your own self-hosted platform where readers can reach you?
Joy: We are launching an official website soon. But for now, we have an Instagram page where customers reach out to us and consultations is done via our WhatsApp numbers.
Pelleura: If you were to do it all over again, would you choose to start and grow a business, or would you rather stick to paid employment?
Joy: Having tasted both worlds, none is easy. But I would choose to start and grow a business.
Pelleura: Is it part of your future plans to one-day host courses on how to make your kind of products and how to market them?
Joy: Yes it is. But that will be after we’ve gotten our own office, on our own land. I have plans of setting up a skill acquisition school to help men and women acquire different skills, not only skincare. There are other untapped areas.
Pelleura: Great! What advice do you have for other small business owners?
Joy: Stay focused, maintain your lane and work hard. Do not pull down other people. What goes around, comes around.
Pelleura: Awesome! Thanks so, so much for your time, Joy. This is one of my most informative interviews. It was nice doing this with you.
Joy: The pleasure is all mine. Thanks for having me once again.
For those of you who may be interested in connecting with Joy, or finding out more about her products, you can connect with her on:
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