When Stephanie Meets Mano – A Fashion Business Story (3)


The following days were spent on setting up Mano’s Fashion social media handles while they searched for a good web designer. The cost of the design was enough to discourage Mano. But Stephanie had insisted he put some good cash together and pay for it.

So while he saved for his website design and setup, with Stephanie’s help, his pages, Twitter, Instagram, and Facebook, were set up.

“So, here is it,” Stephanie started one of her lectures over WhatsApp call, “the internet business is not like the offline business. As much as you can reach a lot of people at the same time, you can quickly lose them too if you’re not able to hold their attention and keep it. Mano soon understood that as funny and as rosy as the internet business looks, he was going to need to put in a lot of efforts. Although away in school, Stephanie kept in touch via WhatsApp, egging him on.

The steps below are what Mano worked on.

1. He took time out every evening, after work, to look up other fashion designers and what they were putting out to engage their followers. He took notice of their logos and how it was used on their images. He watched their videos and although some of the terms they used were strange to him, he ran a google search on the terms and came in contact with a lot more articles teaching how to make money online, with a fashion design business.

2. While Mano applied what he had learned from the other fashion pages on his own page, he read, blog posts after blog posts, and watched videos after videos to learn how to succeed online. Everything he read and watched made him understand, he’d need to put in a lot of work. Thanks to the growth of his business, he had 4 apprentices and their fast improvement meant he could trust them with customer jobs and only supervise while running the online marketing.

3. The next step for Mano was to hire two people, one for social media and the other for content creation. Of course, he found a writer who was willing to accept what he had to offer. They all had to learn how to produce quality graphic design, as they would need it individually for their various tasks, and collectively as a team.

4. Ensuring at least 3 social posts went up daily, gave them a good start. It wasn’t long before the follows and likes started to come in. And although they were slow in coming in, Mano kept pushing.

5. Then he one day stumbled on Facebook ads. He took his time to study and understand how it works. He learned about retargeting too.

Weeks in, he had started to get orders here and there from one or two persons at a time. But as the page grew, the orders grew too, although, they still didn’t’ meet up with the number of orders he got offline in a day.

Mano decided he needed more research. And it was during the research he experienced for the first time, “information overload,”

He was so loaded he didn’t know where to start from.  His internet marketing schedule was almost torn apart, as he felt he needed to come up with another one. The one he had wasn’t good enough. Now after research, looking at the big picture again, he saw all the missing points and added them in, therefore making the picture even bigger than it was before.

His research helped him plan out a strategy

1. Sourcing of materials from other online stores. The idea was getting them to announce his fashion business on their pages, and even post a few of the materials he bought, asking them to look out for the finished work from his business.

When he was done sewing the Ankara designs, he got two men and two women to model the clothes for him. Took snapshots and sent to the page to post for their followers to see. a lot of the followers loved the designs and rushed to his page.

In turn, he announced to his followers the business page he got the Ankara for the designs.

This, he did with several other pages, tapping into their following.

2. When his website was ready, from research and little experience he already had, he knew that a lot of buyers just wanted a way to pay for orders without necessarily registering an account and logging into the platform. At the same time, he knew he couldn’t let that happen.

No registration meant he wouldn’t get their email addresses, and not getting those emails meant he wouldn’t be able to carry out email marketing. He’d lose each buyer for life, as he wouldn’t know them, or have a way to contact them again. So he knew he had to:

a. Insist on registration of account creation before they can buy books.

b. Started a Facebook group to grow a community of buyers, he could easily advertise to.

c. Then he did the unthinkable. He allowed users to register on his site to also sell their own fashion items; making it a complete fashion site. He reasoned that it meant he gets a commission from other people’s sales. And to crown it all, these sellers would definitely market his site to their own followers, after all, they wanted to make sales too. This was going to give him a lot of exposure, a crazy flow of traffic, and mad sales.

The good thing about Mano’s business and his strategies is, “it can be applied to any business, and it will still work.


What’s your business model? Share with us in the comment section


About Karo Oforofuo

I am a B2B/B2C Freelance Writer, Ghostwriter, Blogger and Online Business Consultant. I am also an Author and Story teller at pelleura.top

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